REVERSE Goes Blue for AMR | social media campaign
In 2024, antimicrobial resistance (AMR) came under the global spotlight as major milestones were achieved at the G7 summit and the UN General Assembly. To further increase awareness, the EU-financed project REVERSE (pREVention and management tools for rEducing antibiotic Resistance in high prevalence SEttings) participated in the WHO social media colour campaign – Go Blue for AMR.
The campaign involved daily posts on a wide variety of topics. Members of the project consortium and participating hospitals came together and took part in the colour campaign by sending photos of themselves and their teams in blue clothing.
The REVERSE communication team is proud to report a successful campaign full of teamwork, commitment and discussion – all centred on AMR and World AMR Awareness Week (WAAW) «Educate. Advocate. Act now».